Complete guide for Advertise on YouTube platform

Complete guide for Advertise on YouTube platform

YouTube is an Internet video-sharing site that is owned by Google. Through this platform, users worldwide can share video clips with other users. YouTube was created at the beginning of February in 2005 by a group of people working for an online-based company known as PayPal. The company is headquartered located in San Bruno, California, the service runs in Adobe Flash technology. Videos, music, and TV programs can all be shared on this site. Anyone can upload videos by joining YouTube. 

Complete guide for Advertise on YouTube platform

Customers who are new to the service are not permitted for uploading more than 10 minutes' worth of video. Similar to Orkut, YouTube is not licensed in all countries. Users can download videos from YouTube. The content available includes videos, music videos documentaries and short films movies trailers, audio recordings streaming live, as well as videos blogs. Most content is produced by people, however media corporations also produce videos. In addition to watching and uploading videos, registered users can leave comments or rate playlists, create playlists, and even subscribe to videos of other users. The company was founded in 2005. YouTube was bought by Google in the year following for $ 1.65 billion. YouTube was one of the most profitable Google affiliates, earning 19.8 billion in 2020. 5 YouTube and certain creators receive advertising revenue through YouTube's AdSense program. Most of the videos are free to view however some require music or premium subscription.

YouTube Advertising Guide How to advertise on YouTube Videos

The rise of YouTube in popular media has proven that it is more than an avenue to share adorable kitten videos. It has evolved into a highly efficient way to reach huge viewers through online ads. To put things into perspective: YouTube gets over 1 billion views every day. This means that was YouTube was a search engine it would be the 2nd largest, close to 2x bigger than Bing or Yahoo search together approximately 1/3 larger than!

What exactly is YouTube Advertising?

YouTube advertising, which is done via Google Ads is a method of promoting your videos on YouTube or in search results so that you can increase your user's reach. It could be the video playing while an individual views another's or appearing on YouTube search results to encourage users to view in full.

How Much Do the YouTube ads cost?

Cost is certainly one of the most important aspects when it comes to advertising. YouTube has earned a reputable reputation for its fair prices, particularly because you pay only for views of your advertisement for more than 30 seconds (or in entirety when it's shorter than 30 seconds) or if the ad is clicked (this applies to ads on video as well as still pictures).

The price of your advertisement is contingent on a few various factors, including the target audience and the competition of the field you're in. For instance, if, for example, you're targeting women between the ages of 18 and 80 with an interest in makeup, it's very broad and an extremely competitive field therefore your price per view will be greater than, for instance, the case if you were to target women aged 18-25, who have an interest in black eyeliner, which is a smaller market.

YouTube advertisements are available at the annual cost of $0.10 per click of $0.10 to $0.30. Therefore, the estimated cost for reaching 100,000 viewers would be around $20,000. The good news is that there's no minimum spending for YouTube advertising-CPV bids that start at only $0.01! Set the daily budget you are comfortable with and modify it according to the outcomes from your ads.

The main point is that there isn't a clear solution to this question What is the cost of YouTube advertisements cost? because the cost varies for each advertisement. Now that you have a better understanding of how much is an average CPV and the best way to reduce costs by targeting, you'll be able to determine the amount you'd like to spend.

The cost of an ad is based on several various factors, including the target audience and the competition of the market you're operating in. For instance, if you're targeting women aged between 18 and 80 who are interested in cosmetics, that's an extremely wide-ranging target and also a highly competitive subject and therefore the cost per view will be greater than, for instance, that you want to target women aged 18-25 who are interested in black eyeliner. This is a smaller market.

This guide will assist you to overcome the obstacles.

After you've finished reading, you'll be able to navigate through YouTube's advertising manager and be able to comprehend the various ad formats available on the platform. You'll also have a solid understanding of YouTube advertising targeting and have a better idea of how to make money from your YouTube channel.

Let's start by introducing the most essential ingredient of YouTube advertising videos.
Different kinds of YouTube ads

It is possible to find six kinds of YouTube advertisements:

  • Display ads
  • Overlay Ads
  • Skippable Video Ads
  • Non-skippable Video Ads
  • Bumper Ads
  • Sponsored Cards
Before you start making your first campaign, it's essential to be aware of each YouTube advertisement kind. So, you can modify your ads to fit the format you're planning on using.

Let's learn more about each one of them.

  1. Display ads

Display ads are animated image that is clickable and is displayed to the right of the video's feature when the user is on the desktop. It's located above the list of video suggestions.

The requirements for this type of advertisement are 300 x 250, or 300 60 pixels, and the animations are allowed to run for the maximum duration of 30 minutes (although there's no sound in order not to disrupt your main movie). The maximum file size permitted is 150KB. The file formats supported are GIF, JPG, PNG as well as HTML5.

Display ads are only displayed on desktops. If viewers opt to display their video in full-screen mode, the advertisement is removed completely from view. But, the location of advertisements for display (directly over suggested videos) is an ideal spot and the ad will not hinder viewers' pleasure of viewing the movie.

2. Overlay Ad

An overlay advertisement is a semi-transparent banner that is displayed in the lower part of the video. It can be clicked or a text box that can only be seen by users on desktops.

The specifications for this type of advertisement are 468x 60 or 728 x The max file size for this type of ad is 150KB. The supported file formats include GIF, PNG, and JPG.

While their simple and static Overlay ads are amazing. They draw attention but aren't too overwhelming. They're subtle enough that certain viewers could stay on the screen when the video is playing however, even if a viewer decides to close the advertisement, they will still have seen it and consequently are aware of your company the product, or service.


3. Skippable video ad

A skippable video advertisement plays in the player, either before, during, or following watching the video in its entirety. They could range between 12 seconds and 6 minutes in length and viewers have the option to remove the commercial after five seconds.

The ads have to be posted to YouTube in MP4 format, however, they may not be listed when you intend to use the video for promotional reasons. In this regard, the requirements are the same for any YouTube video, although 1080p is the preferred format. the 720p format is also acceptable. The major advantage of skippable videos is that they can be displayed across any platform, including desktops or mobile, TV, and even games consoles.

The biggest drawback of skippable videos lies in the title they are skippable. They can be removed. But, if you're able to ensure that the first five seconds of your advertisement are as captivating as you possibly can, then you'll be capable of keeping viewers interested. Many advertisers acknowledge using the "disable" feature serves to break the fourth wall' to draw viewers.

4. Non-skippable Video 

The non-skippable video advertisement must be watched for a viewer to go to watch the video. Similar to the one above advertisements, these ads may be shown before, during or after the main movie

The requirements and maximum size for files are the same for skippable video advertisements, however, the length of your ad differs. Non-skippable ads are limited to up to 20 minutes (and in certain regions, the limit is only 15 minutes) Therefore, you'll need to communicate your message quickly.

5. Bumper ads

A bumper ad can be described as a non-skippable video ad that has a maximum length of six seconds. They are viewable both on mobile and desktop.

The greatest benefit of advertising that isn't skippable is that you will get that the audience will be paying attention to your message and, with YouTube's amazing capability to target users, you're almost certain that the person viewing your ad will fit the demographics of your intended viewers.

The maximum size of a file is 1GB. The following formats for files are accepted: AVI, ASF, QuickTime MP4, or MPEG.

If you thought the traditional ads that aren't skippable were not enough and limiting, now with bumper ads you'll have lesser time for getting your message to your audience! However, despite their brief duration, there is positive research on their effectiveness. According to a Google study Of 489 bumper ads of which 61% resulted in a substantial increase in brand recognition!

6. Sponsored cards

A sponsored card shows the content pertinent to the video, for instance, items featured in the video. Similar to overlay ads, however, they are only visible for a brief period. If viewers want to know more about the subject you can click the icon that is located in the top right corner.

The cards of sponsors can be found in videos that can be viewed on desktop and mobile devices, and the following formats for files are supported: JPG, GIF, and PNG. The aspect ratio for cards must be 1:1, and the maximum size of 5MB.

Clickable images are a fantastic way to promote your product or services in one of your YouTube videos but aren't the most effective option when you're trying to roll out advertisements across all platforms.

How to Design Your First YouTube Advertising Campaign

YouTube advertising YouTube is a three-step procedure:

1. Setup

2. Targeting

3. Launch

After you've uploaded your advertisement video to YouTube then you'll have to create an ad campaign that is targeted to your group of people.
  • Set up your campaign
  • Click on Campaigns in the toolbar that is in front of you.
  • Click on the +Campaign button, then select the New Campaign.
  • Choose Video as your campaign type.
  • Create your campaign's goal and the subtype.
  • Make sure you name your cause.
  • Enter your budget.
  • Select the networks and locations that you would like your advertisement to appear, as in the locations and networks you'd prefer to not include.
  • Enter your target audience's language.
  • Choose your advertising group.
  • Establish your bid amounts.
  • Establish your target audience.

Step 1: Upload Your Video ad to YouTube

Before you begin configuring your ad campaign ideal to upload your advertising video to Your YouTube account on YouTube.

This can be done by accessing your YouTube account and clicking on the tiny camcorder icon at the upper-right corner of YouTube. Simply click the 'Upload Video' button.'

Then you'll be brought to an uploading window in which you'll have the option to choose the file you wish to upload.

It is essential to fill in all of the information required including the title and description as well as the tags.

Step 2: Create a new Campaign on Google Ads

After you've uploaded your YouTube video, you're now ready to start your YouTube advertisement campaign.

First, visit your Google Ads account.

(If you haven't yet got an account on Google Ads) Google Ads account, Check out this guide on How to sign up to create the account.)

Once you've signed in to your account then click "All campaigns" on the right-hand corner of the bar. After that, click the big blue "+" icon to start an entirely new campaign.

It will open an area where you'll have to choose a type of campaign. At the moment, Google provides five options:

  • Search
  • Display
  • Shopping
  • Video
  • Universal App
After the click has been "Video," you need to Select one target This is the primary goal you'd like your campaign to accomplish to benefit your business

For instance, if you are looking to make use of YouTube advertisements to boost the number of people who come to your site then you should choose "Website traffic" as the "Website traffic" target. When you are ready to build your marketing campaign, you'll notice the recommended options and settings that could aid in the creation of traffic to your site.

To learn more about the goal selection just click on it.

For more information, The chart below provides additional information about video campaign objectives and subtypes.

You can change or add the goal at any point. If you'd rather create your campaign with no goal's suggestions.

Step 3: Set Up Your Campaign

Let's now set up your campaign.

Select a Name

This is for only internal use. So pick an appropriate name that clearly identifies the purpose of your campaign.

This will allow you to recognize the campaign whenever you begin running multiple campaigns in Google Ads.

Make Your Budget

Begin by setting the minimum amount you'd like to spend each day.

It's recommended to start by starting small. This way, you'll be able to experiment and improve your advertising strategy to ensure that you're getting the best return on investment you can get.
Standard spreads your budget over the day, while speedy will present the ads on every occasion and the budget will expire faster.

For the first time, choose the option of accelerated delivery. This will allow you to quickly gather data that you can utilize to enhance your marketing campaign.

Select the dates you want to start and end on.

Simply enter your start date and select your end day (if you'd like one).).

Select Your Networks

This section lets you decide where you would like your ads to show.

As we're creating an advertisement using video there are three options:
YouTube results from searches: Ads are displayed next to YouTube results from searches. (This option is limited to TrueView Discovery ads only.)

YouTube video: Ads can be seen on YouTube videos channels, pages for channels, and on the YouTube homepage.
Partners in the video network on display means that your advertisements will also appear on Google's other advertising channels.

We'll keep the selection in the manner it is.

Choose a Language and a Location

Be sure to select the country and the language that you would like your advertisement to be displayed in.


Select Your Bidding Strategy

You must now decide which method you will use to pay for your advertising campaign. Google Ads provides four options:

Max CPC (cost-per-view): Costs are determined by the number of interactions and views a video receives.

Maximal CPM (cost-per-mille): You'll be cost-per-impression for every 1,000 impressions your ad gets.

Accessed CPM (cost-per-mille or vCPM): You'll only be charged per 1,000 impressions once your ad is seen. For instance, if users visit the page, but then goes away, you won't be penalized.

Target CPA (cost-per-acquisition): Costs are based on actions taken by viewers, such as clicking on your ad.

In this instance, the goal of our campaign will be to boost the number of visitors who visit our website So we'll choose "Target CPA."

This means that we'll only charge for viewers who make the switch.
Select an inventory type

This section lets you only display your advertisements on Content that is in line with your brand.

For instance, if you're a dropshipping service that sells toys for children, you shouldn't wish to have your advertisements displayed alongside videos that are sexually explicit or violent.

It's worth taking the time to go through each option to make sure that your ads don't appear on content that isn't appropriate for it.

Exclude Content

This section goes deeper, allowing you to choose to opt-out of specific sensitive categories of content for example "Tragedy and conflict" as well as "Sensitive Social Issues."

Step 4: Choose the people you want to reach.

When you are deciding on your target audience, be sure to give your group a descriptive name. So you'll be able to make the same selection of audience for subsequent ad campaigns.
Choose Your Demographic

This is the beginning step of making sure you are focusing on your market.

Advertisements let you define the people you wish to reach through options like the gender of their target, their age, parent status, etc.

Hone the focus of Your Target Audience

This section of In this area, Ads offer a variety of choices to choose your perfect market. It's worthwhile to explore these options and be as specific as you can.

Step 5: Choose the location you want your ads to Display

You can then select the type of content that you wish your ads to be placed on.

Enter Your Keywords of Interest

Copy or paste your desired keywords into the box with only one phrase or word per line.

It is also possible to use the "Get keywords" tool to locate similar keywords to the ones you want to the desired keywords.

Select Topics

Select any topic relevant to display ads that focus on particular topics.

Select the Ad Placements You Want to Use

You can now choose specific locations in which you'd like your advertisements to be displayed.

If you leave this area unfilled, your ad will be displayed anywhere on YouTube or Display Network placements that match your other selections for targeting.

Step 6: Choose Your Marketing Video

Then you can use the search box to locate your marketing video. If you've not yet uploaded your video, follow the link to upload it to YouTube.

When your video is displayed you can choose it by clicking on it.

Step 7: Setup the YouTube Video Ad on your website.

Finally, you must choose the format of your video.

Ads will let you know which alternatives are available, based on the selections you've made at this point.

Make sure you include your URLs along with your headline, CTA, or headline.

In this case, we're using an in-stream format for our ad. Be aware that in-stream video ads include a display banner. Therefore you could add an image, or allow Ads to create one automatically using YouTube videos. channel.

To complete the process, select "Save and continue" and after that, select "Continue with the program."

You've Set Up the stage for your first campaign.

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